Our Story

We have been designing and building pickups for over 20 years and have been lucky to have worked with some amazing artists and builders along the way. We have supplied pickups to Keith Richards, Billy Gibbons, Bernie Marsden, Jeff Beck, and many more. 

We then joined forces with Billy Gibbons to design a new guitar under the Cream T brand name. We had been building Billy's pickups for years, but this is the first time we'd teamed up to develop a guitar. Billy's idea was to take influences from three of his favourite guitars, the Les Paul, Telecaster, and Martin acoustic, and combine them into one killer guitar. Those influences are clear, resulting in a new shape that ticks all the boxes: looks, playability, and balance. It was the dream collaboration, and the result was the cream t aurora. It's currently available in the standard 'workhorse' spec, a custom spec with a killer maple top, and, of course, the Billy Gibbons BFGT. 

There will be loads more killer Cream T products and developments this year, so make sure you sign up to be the first to hear. We can't wait to share everything with you.